Japan tests billboards that know your gender, age

I had a chance to read an article about technology in Japan. Last year, The billboard development in japan that could tell male faces from female faces and display ads according to the gender. This billboard can recognize people by name and shout out purchasing suggestions, the Japanese signs employ cameras and face recognition software to determine just the gender and age of passerby. The camera can detect a person's sex and approximate age. even if the person walks by in front of the display, at least if he or she looks at the screen for a second. Right now, This aim of the project is to collect data on what sort of people look at which ads and what times of day and after collect the information, Marketers could use the information to schedule their campaigns strategically.

In my point of view, this is a very interesting news if the project completely, it can help the marketer to determine which type of people who looking at the billboard.It is going to help the watcher to get the information from the ads according to his/her sex and age. It is a new technology that arrives nowadays.